With their roots in the Coastal region, George Biff and Masha Mapenzi were found to be best suited champions for a project to eliminate Child Labor practices in Kenya’s most beautiful, yet poorest, district. When they agreed to lend their strengths as powerful communicators to both young and old, they brought innovative energy to the project.
Biff is a Producer for Royal Media Services (RMS) and Morning Presenter of theKudzacha Radio Show, Bahari FM, 94.2 at the Coast, owned by RMS. Mapenzi is a well-
George Biff saw at least half of his fellow students sent off to work while still in Primary School in Kaloleni which is still a common problem even up to date.
Biff’s voice is heard by hundreds of thousands of Coastal and other parts of the country’s residents, on his daily morning broadcast on Bahari FM. Speaking in Kiswahili, as well as in the local Mijikenda languages, he is able to reach out with messages that sensitize the community, give hope to the children, and encouragement to their families. He has interviewed SCOPE representatives about Child Labor issues and the program to eliminate Child Labor on the Coast.
Masha Mapenzi sees her music as an avenue to be ambassador for the Coast. "I try to incorporate the language and the culture, to break down the stereotype that Coast people are lazy," she said.
Mapenzi appeared at the World Day against Child Labor event in Tezo to speak to the thousands of children, their families, teachers and local leaders against Child Labor practices.