Through partnership with PSK (Population Service Kenya), SCOPE has been executing the implementation of a two year pilot program on Health Communication and Marketing on three major interventions:
Funded by USAID, its main objective is to improve adoption and maintenance of healthy behaviours. The project is being implemented in Kwale County (the entire Msambweni district) and Kilifi County (in Kaloleni, Magarini and Ganze districts).
These are rural, underserved, and impoverished areas of Coast Province. The areas are faced with the problem of low awareness on issues pertaining to Malaria prevention, reproductive health, Family Planning, HIV/AIDS and sanitation especially in the remote locations within the target areas. The population is characterized by limited knowledge on dangers posed by unsafe sex, drug abuse, unsafe abortions and dangers posed by dirty environment coupled with stigma associated with some Malaria prevention products like the mosquito nets where some community members believe that “nets talk" when one sleeps under it. The project utilizes innovative strategies to promote social behavioural change. “Education through Listening (ETL) identifies where an in individual is currently with regard to attitudes and practices that will benefit their own health and that of their families. The Ministry of Health (MOH) is the key partner working hand in hand with SCOPE in implementing the Community Strategy Approach.
To increase knowledge of HIV prevention, care and support, MCH/FP, malaria among community members and Increase use of male condoms, FP products, long-
Exceeded target households to be reached. Diani at 101.4%, Msambweni at 97.7% and Lungalunga at 94.5%.
Strengthened community units through adoption and continued use of the Governments’ Community Strategy approach.
39 trained Community unit (CUs) in both Kwale and Magarini.
Capacity building for over 1200 community resource persons (CORPs)
Adoption of good practices
Partnership and good working relationship with the Ministry of Health (M.O.H) whos was the key stakeholder.
Continued sales of socially marketed health products and referrals created by stakeholdersfor the same products.
Program replication in Magarini’s 4 community units with use of funds for Kwale program hence ensuring cost effectiveness