Social marketing is a platform extracted in an ongoing project implementation concept of a closing out donor funded program by the USAID, APHIAPLUS through Population Services International (PSI) the now Population Services Kenya (PSK) on Health Communication and Marketing that was piloted in Kwale and replicated in Magarini District of Kilifi County for a period of two years, 2013 through 2014. The program aimed at adoption, improving and maintenance of healthy seeking behaviours through awareness creation and sell of health products at subsided prices, reaching out to the community through the Governments Community Unit Strategy approach.
The program covered prevention in three thematic areas/diseases and their interventions; Malaria – Long lasting treated nets (LLTNs), Diarrhoea – Safe Water and Sanitation Products (water guard, aqua tabs, P&G) and HIV/Aids – Advocated for proper and consistent condom use as a preventive measure as well as a family planning option.
The main objective of this undertaking, or rather continuation of the Social Marketing component and the piloted program objective as a whole, “Support the adoption and maintenance of healthy seeking behaviors”, is to indulge fully the SCOPE organisation in capitalizing on its sustainability, during the on course and off course of donor funding to the organisation. Thus spread out their sales to the whole of Coast Region’s rural areas.
The sales activities will be carried on in the rural and peri-
The products will include Long Lasting Insecticide Treated Nets (LLITNs), Safe water and Sanitation products and male condoms. Which will be distributed and retailed as tabulated the in the table below;